Building a fast, secure app to cross-sell services at a multinational law firm
Freshfields, one of the world’s largest law firms, needed to provide its 1,000+ Partners with access to the information that they required to cross-sell offers from across its business.
Approach
We developed interactive, app-based tools, providing fee-earners with instant and secure access to essential information about the firm’s global offers. This included:
- Business credentials
- Partner biographies
- Case studies
Result
The apps were popular with partners. Our approach to structuring Freshfields’ vast array of expertise and insight into bite-size sections was subsequently applied to the firm’s presentations and other key communications.
