Articulating brand quality for an investment management firm
Investcorp is a Bahraini-based global provider of alternative investment products. Our challenge was to help redefine its online presence to convey a sense of quality, heritage and prestige to high-net-worth private and institutional clients.
Approach
We designed and developed core digital and film assets to fulfil the brief and reflect the values that underpin Investcorp’s relationship with clients and the businesses in which it invests:
- A corporate website, with a refreshed visual identity, which we manage
- A corporate film, shot on location across Europe, the US and the Gulf, capturing Investcorp’s culture, international strength and unique business model
- A series of films distributed across social channels about key investment strategies as well as individual deals
Result
The film we produced on Investcorp’s real estate business was honoured at the US International Film & Video Festival.
We continue to provide support to Investcorp’s global communications team, producing a range of film content for internal, external and investor audiences across the global business.
