Bringing research to life for a trillion-dollar investment manager
As an established thought leader within the financial sector, Invesco relies on Bladonmore for support in the development and delivery of its annual research reports, translating insight into a compelling narrative for its clients and the media.
Approach
Each year Invesco conducts a series of original research projects. These have focused on subjects such as the perspectives of Sovereign Wealth Funds and Investors in Fixed Income. Bladonmore works with Invesco to:
- define the messaging of the reports;
- shape the story; and
- train various spokespeople to deliver the research.
Result
The research reports are eagerly awaited by stakeholders. They attract media coverage, become the basis of multiple client meetings and help to position Invesco as an authority on the chosen subject.
