Bringing smarter banking to Bahrain
As part of its strategy to become MENA’s leading international bank, Bank ABC planned to disrupt and modernise retail banking in the region with the launch of ila, a new mobile-only, digital bank – the first of its kind in Bahrain.
Approach
Bladonmore developed ila’s core customer messaging, and planned and crafted communications for the launch itself:
- Keynote presentations and speeches for the GCEO, DGCEO and Chairman
- Copywriting for brand touchpoints (e.g. website, email and SMS messaging, event collateral)
- Media engagement plan
- Internal messaging
- Social media content
Result
ila was successfully launched in Bahrain – its first target market – in November 2019. The event generated significant media coverage and has helped to position Bank ABC at the forefront of digital transformation in the region.
