Defining a digital identity for the world’s largest steelmaker
ArcelorMittal, the multinational steel and mining company, needed to define a consistent digital narrative that encompassed the breadth of its operations within a clear and consistent layout.
Approach
Our work included:
- Detailed analysis of ArcelorMittal’s major competitors’ websites, benchmarking the structure against the wider industry and emerging trends within the digital sphere
- Qualitative research to unlock the company’s key messages and prioritise its content architecture
- Interviews with employees and leading stakeholders across the business, which spans over 60 countries
Result
Through a revised digital narrative and website structure, we helped to reposition ArcelorMittal within the context of the wider industry, and clearly communicate the diversity of its operations.
