Rebranding the world’s largest privately-owned security company
GardaWorld, the world’s largest privately-owned security company, needed to consolidate its brand identity following a period of rapid expansion into the complex physical security markets of the Middle East.
Approach
Beginning at a regional level, we delivered a brand refresh for GardaWorld’s business outside of North America: International Protective Services. Our work covered the development of digital platforms and print collateral. Focus then shifted towards a global outlook, supporting GardaWorld at a corporate level to consolidate its brand assets and boost its prominence. Developments across both levels included:
- A digital client portal for daily risk reporting
- A global brand refresh, with flexibility to visually identify and differentiate between each country of operation
- Crafting new descriptions for its international business lines
- Delivering a new corporate website
Result
Our integrated approach at both a regional and global level helped to galvanise and strengthen GardaWorld’s brand as it prepared for a new wave of international expansion. Our work received independent recognition, including:
- Best rebranding exercise, Nov 2012, Corporate Communications Magazine Awards UK
- Best Rebrand of a Digital Property – Bronze, Apr 2014, Transform Awards Europe
