Digital launch for a high-profile SPAC
VG Acquisition Corp is a newly-launched Special Purpose Acquisition Company (SPAC) for Virgin Group, the global entertainment to airlines conglomerates. SPACs are en vogue US entities designed to take companies onto the listed public market without going through the traditional IPO process. Bladonmore’s role was to help communicate the launch of this entity through a website with integrated investor tools.
Approach
Virgin Group has a long history of investing in businesses inside and outside its brand portfolio. Naturally, with Richard Branson at the helm, when it decides to launch one of the hottest investment vehicles of the year, the financial community takes interest. The website was designed to answer key questions about the new entity, provide regulatory information and allow the investment team to easily communicate with interested parties. We provided:
- Strategic input to help shape the story;
- Branding and design to create a logo and website; and
- Website development and integration of investment tools.
Result
VG Acquisition Corp aims to acquire one or more businesses or assets, via a merger, capital stock exchange, asset acquisition, stock purchase, or reorganization.
This website positions its strong presence in the marketplace to attract interest from, and communicate with, prospective investors and target companies.
