Establishing an energy technology business in a market of giants
Using patented technology, new energy technology business Arq unlocks previously inaccessible energy from coal waste. It turned to Bladonmore to help it tell its story via narrative messaging and content delivery.
Approach
We support Arq in the development and delivery of a comprehensive content strategy, including:
- White papers, op-eds for industry media, press releases and PR strategy
- Investor and employee newsletters
- Internal culture survey
- Website and social media management
- Infographics, display boards and presentation collateral
- Script writing and video content
Result
Our content strategy has helped to establish and grow Arq’s credentials within the technology sector. Within a year of launching, it has secured partnerships with industry giants, Peabody and Vitol.
