Inspiring investors in a virtual meeting
Landsec is one of the UK’s largest listed real estate companies. It wanted to share a strategic update with investors in the wake of the arrival of its new chief executive, Mark Allan, earlier in the year. In normal circumstances, this would be via a large gathering of the financial community at its Capital Markets Day, but in the time of Covid-19, Landsec turned to Bladonmore to help create an appealing virtual event.
Approach
We have worked with Landsec for several years and were already helping it with coaching and narrative structuring for the event. That knowledge helped us shape the running order and understand the level of detail required. The event had to have extremely high production values to reflect the look and feel of Landsec’s buildings and business approach.
We produced a range of creative digital content and installed a large LED screen behind the speakers to share those films, animation and other presentation material.
The event was staged in Landsec’s headquarters building in the heart of London. We created a mini-broadcast studio by clearing one of the main rooms and installing screens and the production area – all in a socially distanced fashion, as per the Covid-19 guidelines.
Result
Landsec’s Capital Markets Day was broadcast out to a wide group of investors, with a high level of interaction and presence on the call. Key strategic messages were brought to life and the screen set-up allowed our production team to seamlessly switch between podium presentations, film interludes and live panel Q&A.
