Setting up Safanad for a successful second decade
After a decade of growth and evolution – during which it completed over 40 private equity and real estate transactions totalling $10 billion – Safanad approached Bladonmore to help refresh its brand. The firm needed a suite of communications materials that better reflected its global ambitions, differentiated investment approach and the calibre of its senior team.
Approach
- Review of Safanad’s existing materials
- Research into peers and competitors
- Interviews and workshops with Safanad’s senior partners
Result
- Updated narrative and Safanad ‘edge’
- Brand refresh, including new logo design
- New positioning line
- Website refresh
- Pitchbook redesign
- Application of new brand toolkit to stationery and other communications materials
